5 Tips to Improve your Blog’s Visibility in Search Engine
Internet is increasingly finding its way into our everyday lives. We have been using internet as a good source of information but also helps to maintain social contacts or is used for shopping and other activities. There is huge data movements on the Internet (also known as Traffic). These traffic come from various blogs, emails or videos and other sources of information on internet.
Every day, more than 5 billion videos are watched on YouTube worldwide and 42 million photos are uploaded to Instagram everyday. Almost half of the entire world population, around 3.28 billion people, uses the Internet and the number of websites is currently also approaching the billion mark. There are around 975 million registered domains, not even counting the sub-pages and subdomains.
How to make your blog visible in this crowd?
When it comes to establish your blog on the Internet, its not a easy task. The situation is similar to that in the analogue world. If you want to attract customers with your local a shop, you first have to tell them that the shop even exists. There are various options for this, such as entry in the company register, flyers or advertisements in print media.
Similarly there are two ways doing it on the Internet. First, promoting the website with advertising, which of course requires a budget. The other, cheaper form is SEO, search engine optimization. Although this is something that domain owners who have a large advertising budget must also do. The website is suppose to get listed in the search engines for the best possible indexing, which pays off in both the short and long term.
However, some domain owners initially face issues regarding indexing of their content. Sometimes the article is not even available in search engine or the entire website or blog is missing. But today this is no longer a problem. To fix this kind of issues you neither need a degree nor you have to be a web designer.
Content creation and Blog optimization
The Internet is also becoming more and more important for companies as a result of this development. A company that is not on the web these days has few chances of being successful in the long term. It doesn’t just depend on whether you want to sell anything on the Internet at all. Just the fact that you can be found on the Internet can have a significant impact on the success of a company.
But in order to really reach many users on the web, it is not enough to simply offer a homepage. Rather, it must also be quick and easy to find on the Internet. It is important to remember that the majority of all Internet users usually find websites via search engines. The market leader Google and Bing alone answers several million search queries every day. So that websites can benefit from this huge potential, they have to be specially adapted to the search engines. This procedure is also known as search engine optimization and has become a standard practice in online marketing.
Different ways of doing SEO
There are a number of ways to optimize a website for Google searches. These are basically divided into on-page and off-page measures. All off-page optimization methods involve measures that are taken outside of your own website for search engine optimization. On-page optimization, on the other hand, deals with improvement options that can be implemented directly on your own site.
The SEO begins with the creation of the blog or website. Using proper SEO techniques, you can easily optimize your blog or website so that it is listed in the best possible way in the search engine indexing. SEO helps you to adjust the content of your blog and also help them to get a better ranking in the search results.
Many domain owners can be compared to car owners. Just as the owner of a vehicle is proud of the shiny paintwork and perhaps the leather upholstery of his vehicle, quite a few website owners see the graphic structure and content as the ultimate. However, there is a lot of technology hidden under the sheet metal, without which the car simply does not drive or only drives poorly.
It’s the same with websites or blogs. Even though your site runs on WordPress, there are other methods involved to list it in search engines and one of them is SEO. Furthermore, we would like to share 5 Tips to Improve your Blog’s Visibility in Search Engine, which you can not only implement but also, you can do even more with these on-page methods to get more out of your SEO.
Tip 1 # Keep Simple Blog Structure
It is important that the information on your website is written in such a way that it is perfectly visible on all possible devices, such as smartphones, laptops or tablets, both for humans and bots. For example, Google recognizes the added value of your website and ranks it preferentially.
For example, if you are using WordPress for your blog then there are many plugins which help you to perform SEO. It is easy to optimize a website for all devices. Google takes user experience very seriously when it comes to generating search results.
Tip 2 # Page Description (Meta Tag and Title Tag)
The page title (title tag) and the page description (meta tag) are decisive for the ranking in the search engines. Accordingly, each individual page of your website requires a meaningful title tag, but no more than 60 characters, and a suitable meta tag description with a maximum of 155 characters. This invisible information makes your site discoverable.
Meta tags are titles, descriptions and keywords. You will be seen when something is googled. Therefore, it could also be the first thing people read about your site. Therefore, optimize your headline and description with appropriate keywords.
Tip 3 # Make the URL search engine friendly
In addition to the content of your website, Google’s web crawlers also record the URL, which is the abbreviation for Uniform Resource Locator. It is the Internet connection of your website that you create behind a link. The URL to the link also contains important keywords that are recorded by the search engine.
Tip 4 # Internal Linking
If a website consists of several pages, these pages should all be linked to each other. This is the only way for the Google web crawler to fully index the entire blog or website.
Tip 5 # Link Building
Link building is so-called off-page optimization and it is also known as online marketing. From Google’s point of view, the importance of a website depends on the number of back-link’s and the topic relevance of other pages that are linked to this page. This not only includes the domain name in the backlinks, but also certain keywords that must be identical on the target page and on the backlink page.
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